What happens when you bring together two incredible sets of minds?
Minds For Minds are a non-prof it organisation attempting to make a global difference to those living with autism. A team of New Zealand’s top scientif ic minds are undergoing research to identify the genetic signatures of a mind affected by autism.
To build awareness and generate donations for this cause, we demonstrated the contrasting perceptions of these two worlds through long copy that alternates between the perspectives of a mind affected by autism and the scientific minds that are studying them.
D&AD Writing for direct – In book Writing for design – In book and yellow pencil nomination
CANNES Press Lion – Finalist
ONE SHOW Finalist in Public Service – Collateral Design
AWARD Writing for design – Bronze
AXIS Craft for Copywriting – Bronze
ADSTARS Print Craft – Bronze Public Service – Bronze Print – Bronze
NEWSWORKS Newspaper of the Year 2014 – Runner Up Newsworks Best Copy Newsworks Best Craft – Runner Up