Variety, the children’s charity, assigned us to raise donations for their Christmas appeal.
We crafted a campaign focusing on food insecurity, highlighting that many Kiwi kids are wishing for food this Christmas. Inspired by Variety’s case studies, we featured a real letter to Santa from Joseph, who simply wished for a pavlova. 

The small budget campaign exceeded our donation target by 108%, providing more meal vouchers for Kiwi families in need than ever before.