Bendon
As Creative Director at Bendon, I led and developed multi-channel campaigns, ensuring a seamless brand experience from concept to execution. I managed the creative team, overseeing workflow, budgets, and fostering a strong creative culture.
From video content and photography to new season launches and retail events, I brought brand storytelling to life while maintaining cost-efficient production. Campaigns were tailored for both New Zealand and Australian markets with a customer-first approach, ensuring creative consistency across social, digital, print, and in-store environments.
Here’s a snapshot of key campaign highlights –
A Bendon Christmas
Created engaging stop-motion social videos to inspire gift ideas, driving increased engagement and social shares during the key retail period.
Bodywear Launch
Led a cross-channel campaign that championed body confidence, spanning social, print, and in-store activations.
The campaign connected with diverse audiences, reinforcing inclusivity and driving product awareness.
Bendon’s 75th Anniversary
Developed a brand storytelling campaign that educated customers on Bendon’s legacy, strengthening brand recognition and consumer trust.
Pleasure State
Led seasonal campaigns that empowered women to embrace their sensuality with confidence. Featuring high-end fashion photography, compelling copy, and a refined aesthetic, the campaigns resonated with the brand’s premium audience.
I also developed a social design framework to distinguish branded, UGC, and promotional content—boosting recognition, engagement, and purchase conversions.
Me. by Bendon
Crafted multiple campaigns celebrating individuality and real women’s stories, focusing on emotional connection and inclusive representation. Social content captured intimate, unscripted moments, highlighting confidence and strength.
This approach increased brand love, engagement, and sales, reinforcing the brand’s position as a champion of female empowerment.
