The Warehouse, New Zealand’s largest retailer has products that are integral to every Kiwi home.

So, to reinvigorate a connection with the brand and customers, it felt right to centre around home and the feeling it provides; a safe haven during the COVID lockdown times.

Partnering with Ruby Jones allows us to tap into her iconic illustrative style which is know for it’s kindness, diversity and inclusion. And tapping into a child’s mind allows our imagination to fly.

While in a dream like state a young girl journeys around her room, encountering all the toys, characters and objects within it, which all come to life and play a part in her adventure.