Hello, I’m Smeta.
I’m a Creative.
Art Director at heart. Unintentional Copywriter. Amateur Pianist.
My work has been recognized at Axis, ORCA, AWARD, D&AD, One Show and Cannes.
Seasoned with over 15 years in advertising across multiple agency trenches (Ogilvy, DDB, FCB, TBWA, & Multiplied) and client-side immersion (The Warehouse Group & Bendon Lingerie).
Over the years I have worked across multiple disciplines from film to experiential, fueled by legendary mentors who’ve shaped my creative DNA.
I have delved into brand and retail strategies, brand design architecture, multichannel campaigns, creative strategy & ideation, brand storytelling, photography and design.
I thrive on generating human-led ideas, driving brands to emotionally connect with customers, elevating brand value and driving commercial success.
As a creative leader, mentoring talent is rewarding.
I enjoy bringing together teams with different skill sets and experiences creating the best work for agencies and brands.
Ultimately crafting campaigns that make people laugh, cry and click ‘buy’ is my jam.
So, if you need a little creative firepower, let’s chat.
smeta.chhotupatel@gmail.com
+6421 117 3151