It's Your Game

Launching the new ‘Euphoric’ range for Pleasure State lingerie, we empowered women to play their game of poker. The thrill, excitement and confidence from a simple game of poker is reflected with the season’s range, designed to bring out the wearers euphoric sense of freedom.

In my role with the Pleasure State brand, I effectively led the direction and execution of photography projects. Through meticulous craftsmanship and directing talent, I curated visuals that captured the unique style of our products while also enhancing the brand’s personality and tone.