It's Your Game
Launching the new ‘Euphoric’ range for Pleasure State lingerie, we empowered women to play their game of poker. The thrill, excitement and confidence from a simple game of poker is reflected with the season’s range, designed to bring out the wearers euphoric sense of freedom.
In my role with the Pleasure State brand, I effectively led the direction and execution of photography projects. Through meticulous craftsmanship and directing talent, I curated visuals that captured the unique style of our products while also enhancing the brand’s personality and tone.
Alongside numerous fashion photography and videography shoots, the team and I created content for various channels including social media. Developing a social design strategy ensuring our brand pages upheld the visual tone and aesthetic of the brand – delicate, opulent and sensual.
