Meeting Of The Minds
What happens when you bring together two incredible sets of minds?
Minds For Minds are a non-prof it organisation attempting to make a global difference to those living with autism.
A team of New Zealand’s top scientif ic minds are undergoing research to identify the genetic signatures of a mind affected by autism.
To build awareness and generate donations for this cause, we demonstrated the contrasting perceptions of these two worlds through long copy that alternates between the perspectives of a mind affected by autism and the scientific minds that are studying them.
D&AD
Writing for direct – In book
Writing for design – In book and yellow pencil nomination
CANNES
Press Lion – Finalist
ONE SHOW
Finalist in Public Service – Collateral Design
AWARD
Writing for design – Bronze
AXIS
Craft for Copywriting – Bronze
ADSTARS
Print Craft – Bronze
Public Service – Bronze
Print – Bronze
NEWSWORKS
Newspaper of the Year 2014 – Runner Up
Newsworks Best Copy
Newsworks Best Craft – Runner Up