This Is Me

Launching the new season collection for Me. by Bendon – a brand that celebrates individuality, we took the every day woman and captured her through a fashion lens. Embracing body diversity, these real women, who have never modelled previously, discovered a heightened sense of confidence while empowering thousands of women to love their bodies no matter their shape, size, or colour.

In my role shaping the Me. By Bendon brand, I excelled in creating and directing photography that not only showcases product designs, but also embodies the brand’s ethos of championing individuality and self-expression.